Future proofing the brand and its supply chain:
Apple and Pear Australia Limited (APAL), as owner of the Pink Lady® trademark, is pursuing the development and implementation of a standardised approach to ensuring Pink Lady® branded product, and the growing environments involved in its production, are contributing to improvements in bee population sustainability. This is considered an important step in future-proofing the Pink Lady® brand on a number of fronts:
By engaging growers and stakeholders in the development and implementation of a bee sustainability program APAL believes it can ensure the future growth and sustainability of the Pink Lady® brand.
APAL sees an opportunity to provide important leadership through leveraging the volume of the leading branded apple in the world, Pink Lady®, to positively affect the long-term viability of pollinating bees, and so the global apple industry.
APAL will address the three ‘on-ground’ endeavours supported by common knowledge, considered the most effective methods to maximise impact:
APAL is considering how to implement any new system in such a way that ensures the highest probability of success and compliance in the fairest possible way. You can read the full consultation here: View Consultation.