News

莉萨·克尔加入Coregeo 

莉萨·克尔加入Coregeo 

简讯标题: 莉萨·克尔(Lisa Kerr)加入Coregeo 简讯摘要:  莉萨出任Coregeo业务开发营销经理。莉萨拥有丰富的经验,将专注于Pink Lady®品牌的开发和扩展。

Pink Lady® 年度美食摄影师——2月9日截至

Pink Lady® 年度美食摄影师——2月9日截至

简讯标题:2020年度Pink Lady®美食摄影师 简讯摘要:来自76个国家和地区的8500幅照片已提交至第九届Pink Lady®年度美食摄影师大赛。 网站内容:  2020年Pink Lady®美食摄影师参赛截止后,已收到来自76个国家和地区的8,500张照片,参赛人数同比增加30%。 这项评 …
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危机处理

危机处理

简讯标题:如何处理危机 简讯摘要:APAL政府关系和机构负责人杰里米·格里菲斯(Jeremy Griffith)解读制定危机管理计划的重要性和必要性。 网站内容: 作为一个全球网络,我们需要通过快速有效地合作协调,管理可能影响Pink Lady®品牌声誉的所有问题或危机。 如果不能及时采取措施,我们 …
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Pink Lady® 苹果新包装

Pink Lady® 苹果新包装

Pink Lady®欧洲于今年早些时候在柏林的果蔬展中推出了新的包装系列。   Pink Lady®欧洲董事总经理Thierry Mellenotte表示,零售商现在可以从三种环保、可降解的包装中进行选择:“我们希望这些特点将进一步增强客户对品牌的忠诚度,并打动尚未熟悉Pink Lady®口感的苹果 …
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黎泽林的分析报告:  Pink Lady® 新一季及发展趋势

黎泽林的分析报告:  Pink Lady® 新一季及发展趋势

简讯标题: 黎泽林的分析报告: 本季回顾 简讯摘要: 黎泽林(Alvin Kee)在选择性市场供应计划(SMSP)下回顾了南半球第一个出口季的表现、趋势和经验。 网页内容:在选择性市场供应计划(SMSP)下的第一个南半球出口季已经圆满结束。这一计划的目标是通过专注新兴市场增加消费者需求,同时也间接帮 …
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艾米·拉金粉红佳人商标快讯

艾米·拉金粉红佳人商标快讯

简讯标题:  Pink Lady® 的独特许可结构 简讯摘要: APAL法律顾问艾米·拉金( Amy Larking)解读独特的点对点许可结构如何助力Pink Lady®成为一个成功的苹果品牌。     网站内容:Pink Lady®品牌之所以如此成功,部分原因在于其独特的点对点许可结构。 …
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APAL与美国粉红佳人(Pink Lady America)宣布新协议

APAL与美国粉红佳人(Pink Lady America)宣布新协议

简讯标题:  联盟将扩大品牌国际影响力 简讯摘要:  今年我们在柏林准备了很多针对PinkLady®全球品牌和许可持有人的活动,我们将继续携手合作,通过开展消费者活动来增强品牌知名度,扩大在新市场的影响力。    网站内容: 澳大利亚梨果公司(APAL)、布兰特果蔬(Brandt’s Fruit T …
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PinkLady®全球团队开展柏林果蔬展相关工作

PinkLady®全球团队开展柏林果蔬展相关工作

简讯标题:  PinkLady®推出柏林果蔬展(Berlin Fruit Logistica) 简讯摘要: APAL,布兰特的果树(Brandt’s Fruit Trees)与美国粉红佳人(Pink Lady America)之间的商业协议将促进美国,墨西哥与更广泛的PinkLady®全球网络间的贸 …
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通往亚洲的门户

通往亚洲的门户

粉红佳人发展有限公司与APAL将再次携手共同参加亚洲蔬果展,向亚洲各地的买家推广粉红佳人®品牌和产品。 粉红佳人®面向新市场的出货量同比增加49%,PLD也将借参加亚洲蔬果展的机会与合作伙伴会面,完善合作战略,进一步扩大粉红佳人®在该地区的业务活动。 预计参加此次活动的业内人士将超过去年与会的13, …
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粉红佳人英国上线趣味新网站

粉红佳人英国上线趣味新网站

粉红佳人英国新网站已上线 – 点击访问https://www.pinkladyapples.co.uk/ 新网站是一个移动端响应式网站,使用动画和视差图像打造树叶轻轻摇动,蜜蜂嗡嗡作响的效果,随着用户滑动网页,粉红佳人®品牌苹果从树枝上掉落到用户手中。 集团市场总监米歇尔·埃文斯表示“这个完全移动响 …
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粉红佳人®举办促销活动,欢庆南半球收获季

粉红佳人®举办促销活动,欢庆南半球收获季

为庆祝南半球收获季的开始,英国新鲜农产品第一品牌粉红佳人 ®苹果将为一位获奖者提供价值4000英镑的花园改造。 6月17日至23日之间,消费者可以在莫里森,阿尔迪,欧卡多合作状语从句:等超市中心社群粉红佳人®苹果活动礼盒装规则活动请见粉红佳人 ®苹果包装盒品上附带的活动贴纸。 粉红佳人 ®与园艺协会 …
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肯尼亚粉红佳人苹果

肯尼亚粉红佳人苹果

2019年6月25日,肯尼亚粉红佳人苹果在高山批发市场迎来首次市场激活活动,向在市场中购买粉红佳人®品牌苹果的中转商分发了品牌购物袋和品牌遮阳帽。品牌购物袋在活动参与者中大受欢迎。 在肯尼亚,90%的水果通过中转商在市场中批发后在周边社区的街边售卖,只有10%的水果通过零售店售卖。肯尼亚消费者质量意 …
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南非粉红佳人苹果

南非粉红佳人苹果

南非粉红佳人下载苹果与知名厨师,意见领袖海琳·迈耶合作,为KykNET的电视频道VIA创作了10支独特的电视广告视频。在十支30秒的广告中,五有支介绍以粉红佳人 ®为原料的美食料理,五另外支展示粉红佳人 ®品牌下载苹果相关的实用小贴士。广告将于8月播出,每日每支广告重复四次。

粉红佳人®苹果下午茶——新西兰市场活化

粉红佳人®苹果下午茶——新西兰市场活化

粉红佳人®新西兰于6月举办了第一场在美酒美食节(FAWC!)中的活动,在霍克湾美丽的杜亚特之家为客人提供以粉红女士®苹果为主题的美食料理下午茶。 美食美酒节是新西兰美食日历上展示当地餐厅,酒厂,农产品的重要活动这里恰好也是新西兰最大的苹果种植区美食美酒节下午茶会的所有内容:装饰,食品,饮料,首次以当 …
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南半球概览

南半球概览

伴随着南半球收获季的全面到来,包括选择性市场供应计划(SMSP)在内的诸多项目正在展开,在出口商探索新市场的激动时刻,利用数据分析了解市场更显得尤为重要。 关于SMSP以及Pink Lady Development(PLD)业绩表现的更多信息请点击这里。 南半球上一季产量139,100吨,预测报告预 …
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开展中国区业务

开展中国区业务

中国拥有近14亿人口,以及快速扩张和城市化的中产阶级,是世界上最具吸引力的高端消费市场之一。同时,中国市场对新苹果品种的兴趣和品味也与日俱增。 毫无疑问,世界上每个新鲜农产品品牌都在努力打入中国市场.粉红佳人®向智利和新西兰的粉红佳人®出口商正式授权的同时也迎来了我们在中国的第一个商业合作伙伴,这是 …
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On the Road Again

On the Road Again

Pink Lady’s quality agenda took another step forward this month with delivery of the enormously successful Chilean Quality Roadshow. Covering over 150 …
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Pink Lady® Design Contest Returns!

Pink Lady® Design Contest Returns!

Three renowned designers have been chosen as winners of the fifth edition of the Pink Lady® design contest: Audrey Leroy, an illustrator from south-we …
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Flower Power party gallery

Flower Power party gallery

Every year the Pink Lady® global network convenes in Berlin for an annual networking event. This year, the theme was “Flower Power”. The event also re …
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Five Markets Qualify for Tier One Status

Five Markets Qualify for Tier One Status

The nomination of Tier One markets and the formal appointment of Tier One Export Licensees to these markets signals the accomplishment of the next maj …
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Pink Lady® Specification changed

Pink Lady® Specification changed

The international Pink Lady® Quality Specification has been updated for 2019. Major defect tolerances, post-harvest wax, and colour requirements have …
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Pink Lady® Licensee meeting at Fruit Logistica

Pink Lady® Licensee meeting at Fruit Logistica

If you’re attending Fruit Logistica, don’t miss the chance to connect with Pink Lady. You’re invited to attend the 2019 Pink Lady® Licensee meeting at …
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Russian Strategy Relaunched

Russian Strategy Relaunched

Since Russia’s ban against all agricultural products from the EU in 2014, Star Fruits and Pink Lady® Europe have been committed to devising an alterna …
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You’re Invited!

You’re Invited!

It may be frosty in Berlin, but a new season is already underway in the southern hemisphere so let’s come together and celebrate at Flower Power by Pi …
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Say Cheese, it’s Alex James!

Say Cheese, it’s Alex James!

Pink Lady® Food Photographer of the Year (PLFPOTY), the world’s leading awards for food photography and film, are delighted to announce that their Mas …
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Pink Lady® Clicks event

Pink Lady® Clicks is a consumer competition with a focus in Asia that will run in conjunction with Pink Lady® Food Photographer of the Year (PLFPOTY). …
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Pink Lady® marketing activity

PinKids® and the friendly monsters Following the success of partnering with blockbuster movies, PinKids® has now extended this partnership to Hotel Tr …
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A season of challenge

Despite intensive promotional measures, Northern Hemisphere (NH) 2018/19 season sales are down by 10 per cent four weeks after the season launch, comp …
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IPLA conference 2018

The eighteenth annual meetings of the International Pink Lady Alliance (IPLA) were a vibrant success with many participants taking full advantage of h …
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Territory in focus: South America

Pink Lady Development (PLD) focus:  Stage I – Brazil, Chile, Peru, Columbia Stage II – Ecuador, Costa Rica, Panama, Honduras Imported Pink Lady® South …
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Opportunity to grow PLD markets

We are excited to advise that the Selective Markets Supply Program (SMSP) developed by Pink Lady Development (PLD) was launched this month through the …
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Southern Hemisphere licences 2019

All Southern Hemisphere (SH) licensees will receive a communication from APAL before end of December 2018 regarding the changes to 2019 licences for S …
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Tree authorisation update

Following the deadline to declare Cripps Pink and Rosy Glow trees in Chile, Star Fruits has reported the process has doubled the total number of known …
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IPLA to meet in Chile

The International Pink Lady Alliance Ltd (IPLA) will hold its eighteenth program of annual meetings in the week beginning 30 September 2018. This year …
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Events in Europe

Events in Europe

The team at Pink Lady Europe (PLE) have been running various campaigns and new events to coincide with the southern hemisphere season including: A new …
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Pink Lady® Makes it Possible

The Pink Lady® brand teamed up with The Pool in July 2018 to help make some valuable ‘me time’ possible for readers of online magazine at L’Occitane’s …
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Pink Lady® Pollination Project

Consultation results and next steps, May 2018 Throughout November 2017 to February 2018, a series of presentations and discussions were held with grow …
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Food Photography in the media

Following the Pink Lady® Food Photographer of the Year 2018 Awards, a range of international media outlets have celebrated the success across print, d …
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Alvin’s Analysis – May 2018

Southern Hemisphere outlook and opportunities for Pink Lady®, May 2018 APAL’s Alvin Kee talks us through the status of this year’s Pink Lady® global c …
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Brand Evolution for Pink Lady®

The Pink Lady® global brand is one of the Australian pome fruit industry’s most important and valuable possessions. Apple and Pear Australia Limited ( …
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What’s happening at APAL?

APAL CEO Phil Turnbull.  As a peak industry body, Apple and Pear Australia Limited (APAL) brings a unique perspective and truly global objective to th …
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Pink Lady® Profile – Amy Larking

Pink Lady® Profile – Amy Larking

Amy Larking provides in-house legal counsel for APAL. Position at Apple and Pear Australia Limited (APAL):  In-house Legal Counsel What you do: I mana …
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